Sony Ericsson mobile phones corporation was established as 50.50 joint venture b Sony and Ericsson in october 2001. In 2010, Sony Ericsson was the sixth-largest mobile phone manufacturer in the world. Sony Ericsson mobile phones concentrates on the categories of : music, camera, business(web and email), design,all-rounder,eco-friendly,and budget focued phones. It success with walkman and cyber-shot phones and kicked off its global marketing campaign for Cyber-shot phone with the launch of 'Never Miss a Shot'. Cyber-shot phones always include a flash, some with a xenon flash, and also include auto-focus cameras. The first 12-megapixel phone named satio, was unveiled by Sony Ericsson on may 28, 2009.